Intellectual Property

Intellectual Property

Using T.A. Cook's Trademarks

T.A. Cook´s company name and logo, and all related product and service names, design marks, and slogans are the trademarks or service marks of T.A. Cook & Partner Consultants GmbH.

Following is a partial list (as of 02/06/2014) of T.A. Cook's trademarks and registered trademarks in Germany and several other countries. Please note that laws concerning use and marking of trademarks or product names vary by country. Not all common law trademarks used by T.A. Cook are listed on this page. Failure of a trademark to appear on this page is not a waiver of any intellectual property rights that
T.A. Cook has established, and does not mean that T.A. Cook does not use the trademark nor does it mean that the product is not actively marketed or is not significant within its relevant market.

Those trademarks followed by ® are registered German, European and U.S. trademarks of T.A. Cook. All others are unregistered trademarks or common law marks of T.A. Cook in Germany, the European Union, South America and the U.S.


Registered Trademarks (®)

    T.A. Cook
    T.A. Cook Consultants
    T.A. Cook Conferences
    T|A|C Events
    Team Concept

Proprietary Trademarks (™)

    ACEF – Asset Complexity Equivalent Factor 
    APMI – Asset Performance Management Index
    DAM – Dynamic Asset Management
    Delivering Unique Expertise
    Driving Performance Excellence
    EPI – Equipment Priority Index
    M2EI – Maintenance Efficiency & Effectiveness Index
    MPI – Maintenance Performance Index
    Maintenance Value Rate (MVR)
    T2EI – Turnaround Efficiency & Effectiveness Index
    TAI – Target Achievement Index
    S.T.E.P. – Shutdown & Turnaround Efficiency Program

T.A. Cook carefully limits the use of its logos and trademarks. No other company may use T.A. Cook's logos or trademarks unless it has the express written permission of T.A. Cook, or is licensed by T.A. Cook to do so. To obtain permission to use any T.A. Cook logo or trademark, please contact Ute Bernhardt on +49 30 884 307-0 or email her at


General Rules for Proper Reference to T.A. Cook Trademarks

The first reference in text to all T.A. Cook trademarks should be preceded by T.A. Cook and followed by the proper trademark symbol. Instead of using these trademark symbols you may use the appropriate trademark attribution notice, for example: TARfighter is a trademark of T.A Cook & Partner Consultants GmbH, registered in Germany and other countries.The form or representation of the trademark, including capitalization or punctuation, should not be changed. Example: TARfighter
T.A. Cook's company name and trademarks should not be misspelled or incorrectly capitalized.

Other company, product, or service names may be trademarks or service marks of others.